CIC and Canadian Tire: Partnering to Celebrate Canada and Hockey

Images from Citizenship Week 2012 during two events in Toronto sponsored by Canadian Tire. One was a joint celebration of hockey and Canada, which took place at Yonge-Dundas Square, including a “Great Canadian Oath” mass citizenship reaffirmation. The other was a formal ceremony at the Hockey Hall of Fame where CIC granted citizenship to 50 new Canadians.

CIC and Canadian Tire: Partnering to Celebrate Canada and Hockey

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Transcript for “CIC and Canadian Tire: Partnering to Celebrate Canada and Hockey”

Video length: 2:00 minutes

Light music playing in the background. The video opens with the following text on screen: “For Citizenship Week 2012, Citizenship and Immigration Canada partnered with Canadian Tire to highlight Canada’s winter sports tradition and its place in the shared history of Canadians.” The text is set against a white background with a collage of green and red boxes fading in and out in time with the music.

Light music continues playing.

The text fades away and the following text appears on screen: “A Celebration of Hockey and Citizenship”. “This event at Yonge and Dundas Square brought together some well-known Canadian hockey players and gave Canadian citizens the chance to take the Great Canadian Oath and to reaffirm their citizenship.” Again, this text is set against a white background with a collage of green and red boxes fading in and out in time with the music.

Video changes to show a photo montage. Photos appear within the green and red boxes. This style continues through the video. Images show people playing outdoor ball hockey and displays of hockey jerseys.

Light music keeps playing.

New images show Canadians taking the Oath of Citizenship and holding Canadian flags. More images show people taking the oath. An image appears showing a person’s raised hand while taking the Oath of Citizenship.

Light music keeps playing.

An image shows people standing at a Citizenship and Immigration Canada booth.

Light music still playing.

An image appears of two people waving Canadian flags.

Light music keeps playing.

The following text appears on screen: “Fifty new Canadians originating from nineteen countries took the Oath of Citizenship in a ceremony sponsored by Canadian Tire at the Hockey Hall of Fame on October 19, 2012.” The text is set against a white background with a collage of green and red boxes fading in and out in time with the music.

Light music keeps playing.

The photo montage continues. Images show a family holding the Canadian flag, an RCMP officer and Canadian flags.

Light music keeps playing.

The video changes to show images of the Honourable Jason Kenney, Minister of Citizenship, Immigration and Multiculturalism, making a speech.

Light music still playing.

The video changes to show images of a citizenship judge speaking.

Music continues playing.

A new image appears that shows Minister Kenney giving a speech. Text appears in quotation marks to the left of the image that reads: “I know that all of you will take this oath with a sense of pride and hope for the future.” Minister Kenney’s name and title appears underneath.

Light music keeps playing.

Video changes to show various images of people taking the Oath of Citizenship, each with one hand raised.

An image of Doug Nathanson, Senior Vice-President and Chief Human Resources Officer at Canadian Tire, appears. To the right of the image, text appears in quotation marks that reads: “Being here to witness this moment has made me reflect on how my family came to this country and how proud I am to be Canadian.” Mr. Nathanson’s name and title appear underneath.

Video changes to show various images of Minister Kenney, Mr. Nathanson and a member of the Canadian Forces congratulating new citizens.

The photo montage ends and the Citizenship and Immigration Canada federal identifier appears.

The Canada word mark appears.

The video fades to black.