Formative Evaluation of Canada’s Citizenship Week
Appendix D
Measurement
| Results | Indicators/Measures | Analysis/Designs |
|---|---|---|
| Outputs | ||
| Activity guides for elementary school teachers | Shipping statistics Teacher satisfaction with procedure to obtain Satisfaction with content |
Uptake by sub-groups Questionnaire Satisfaction Scale |
| Activity guides for Guide leaders | Shipping statistics Satisfaction with procedure to obtain Satisfaction with content |
Analysis of order group in relation to population Questionnaire Satisfaction Scale |
| Activity guides for Scout leaders | Shipping statistics Satisfaction with procedure to obtain Satisfaction with content |
Analysis of order-group in relation to population Questionnaire Satisfaction Scale |
| Activity guides for other youth leaders | Shipping statistics Satisfaction with procedure to obtain Satisfaction with content |
Analysis of order-group in relation to population Questionnaire Satisfaction Scale |
| School visit by judges | Satisfaction with arrangements including material provided Assessment of visit |
Judge’s assessment of arrangements Judge’s assessment of visit |
| Reaffirmation ceremonies | Promotional activity | Uptake |
| Citation for Citizenship Ceremonies | Promotional activity | Uptake |
| Oath of Citizenship ceremonies | Promotional activity | Uptake |
| Speeches written | Number of speeches prepared and distribution pattern | Uptake |
| Speech modules prepared | Number of speech modules prepared and distribution pattern | Uptake |
| Public website | Number of visits Number of repeat visits |
Site statistics |
| Media website | Number of visits Number of repeat visits |
Site statistics |
| Media advisories written | Influence of advisories | Uptake |
| News releases written | Number of releases written | Number of releases reaching targets |
| Initial Outcomes | ||
| School children participate in activities | Numbers of Guide activities used in classrooms and by youth leaders | Comparison of youth in exposure classrooms / Guides / Scouts with non-exposed comparison group |
| Newcomers hear messages | Attitude survey to measure inculcation | Comparison of groups in communities classed by intensity of CCW events/publicity, if available |
| All Canadians hear messages | Number of proclamations by municipalities. Attitude change. Media advisories used. Visits to website. News releases used. |
Proportion of population issuing. Time series display of banked survey results, if available. Correlate to attitude. Correlate to release dates of promotional material. Correlate to text released. |
| Media use messages provided | Media advisories websites News releases |
Monitoring of media, especially ethnic media. Number of releases used classed by “ethnicity” of paper and size of community served. |
| Federal public servants better informed | Survey questions | Knowledge test of public servants before and after information releases to public servants |
| Later Outcomes | ||
| Increase awareness of the values, rights and responsibilities of Canadian citizenship | Knowledge test and attitude scales |
Time series analysis of survey [note 8] and test results. |
| Increased awareness of value of Canadian Citizenship by youth and newcomers | Knowledge test and attitude scales |
Time series analysis of survey and test results. |
| Increased sense of belonging by newcomers | Attitude scales | Time series analysis of survey and test results. |
| Good citizenship exhibited by all Canadians | Voting behaviour Level of information about civic affairs Social inclusion behaviour |
Comparison among sub-populations. |
| Societal Change | ||
| Recognition among all Canadians of the intrinsic
value of Canadian Citizenship. A sense of belonging experienced by all Canadians. Recognition by all Canadians of the contribution that immigration makes to Canada’s growth as a nation. |
All three Appropriate attitudes measured over time for designated population strata together with measurement of other events (e.g., immigration rates, time in Canada) occurring in time. |
Time series display of banked survey results within communities classed by intensity of CCW events/publicity, if available.This information may be available in the archives of CIC Communications. It is valuable as a means of tracking public opinion. It is open to the influences of all other parallel programs and, therefore, cannot be interpreted as evidence of CCW impact. |
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[8] Survey questions relevant to the objectives of CCW/IP are asked from time to time. Some examples of relevant questions (found in Public Opinion Research prepared by the Public Opinion Research and Analysis Unit, Communications Branch, Strategic Directions and Communications Sector, CIC) are: approval of the numbers of immigrants accepted to Canada, a sense of belonging, and social comfort with persons of different races.
- Date Modified:
